🏆 SustainChain - Leading design for AI sustainability platform (featured twice by Fast Company as World Changing ideas through design)
💰 Brazil's biggest POS Interface - Designed the interface millions of people use daily and it's still being updated and used for the past 12+ years
🛒 200% increase in conversions - over three years initiative with the #1 US Gym Franchisee, resulting in ~70 Million/year extra revenue. Enterprise-level design system implementation from scratch to 40+ devs adoption
🚀 FinalDAO - Co-founded this Web3 design studio where we experiment with fresh ideas
Strategy stuff: Product strategy, design systems, conversion optimization
Creative tools: Figma, Framer, Spline 3D, Photoshop, Rive, UnicornStudio
AI magic: MidJourney, GPT, Claude, Cursor, v0, Lovable, ComfyUI, VisualEletric, Veo
Code-friendly: I speak developer language, which makes collaboration way smoother
I'm Luis, 42 years old, living in São Paulo with my two amazing daughters who keep me grounded. ADHD-powered (finally learned to use it as a superpower!), love spending time in my garden, and I'm always trying to learn new songs on guitar.
Here's what I think makes me different:
→ I think like a founder because I actually am one
→ I scale teams, not just pretty interfaces (been there, done that - from 1 to 10+ designers)
→ I care about revenue, not just how things look
→ Been through every internet era since 2001 - Web1, Web2, Web3, and now we're building Web4
Some recognition along the way:
• Fast Company featured my work twice for "World Changing Ideas"
• Helped generate $150M+ in revenue and investments for clients
• 20+ years building stuff people actually use and love (not just portfolio pieces!)
My approach: Fail fast, learn constantly, stay curious, and always deliver real results.
Product Strategy & Design Leadership
Taking your idea from "hmm, this could work" to "wow, millions of people use this daily." I've been there multiple times.
Investment: $8k-15k/month (usually 3-6 month projects)
Design System & Team Building
Help you go from design chaos to a well-oiled machine. Build systems that actually support growth instead of slowing it down.
Investment: $10k-25k (complete system setup + I'll train your team)
Conversion & Growth Optimization
The systematic approach to making more money from your existing traffic. Did this for years, generated $70M+ just from optimizations.
Investment: $5k-10k/month (I'm open to performance-based deals too)
Fractional Design Leadership
Perfect for when you need senior design leadership but not full-time. I help you scale from solo designer to proper design team.
Investment: $5k-8k/month (2-3 days per week) Ready to chat about your challenges?
Let's Talk About Your Growth Challenges
Book a 30-minute conversation (no strings attached) where we'll:
✓ Take a quick look at your current setup and spot improvement opportunities
✓ Figure out where design can actually move the needle for your revenue
✓ Talk through how strategic design can help you scale faster
✓ Create a realistic roadmap that fits your situation and budget
No sales pitch, I promise. Just honest feedback and practical insights.
[BOOK OUR CHAT]
"Luis helped us increase conversion by 200% and built a design system that saved us months of dev time. Super collaborative and always thinks about the business impact." - Recent client