Luis AccorsiProduct | UIX| AI Designer

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MADE IN BRASIL/SP
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Hello, I'm Luis Accorsi and I design things that last.
Craft and business impact, not one or the other.

Hello, I'm Luis Accorsi.
São Paulo based creative, 2x girl dad, curious, builder, self-thought, powered by a gifted mind + adhd.

Hi, I'm Luis Accorsi.
São Paulo based creative, builder, self-thought, 2x girl dad, powered by a gifted mind + adhd.

Hi there, I'm Luis Accorsi.
São Paulo based creative,
2x girl dad, self-thought, builder, powered by a gifted mind + adhd.

I've spent 25 years watching what happens after the handoff. Most work disappears. The best work keeps going, gets used by millions, generates revenue for years, gets called back for a redesign, and then another.

I love to work in the intersection of branding, product strategy, visual craft, and creative technology

My strenght is designing, building, over-polishing, and growing digital products, doing almost everything it needs to take them from 0  1, or 1   successfully.

My strenght is designing, building, over-polishing, and growing digital products, doing almost everything it needs to take them from 0  1, or 1   successfully.

WOWing their users and investors, making them look 10x bigger,  shipping or pairing with devs to do it, supporting them after launch, and helping them grow
WOWing their users and investors, making them look 10x bigger,  shipping or pairing with devs to do it, supporting them after launch, and helping them grow
I combine more than 25 years of experience designing for screens with business and marketing knowledge, modern no-code/AI tools and ultra detailed visual craft to ensure we go from idea to production as fast and validated as possible.

From launching a full platform to redesigning a big brand, I can work end-to-end to make your product grow the right way.

Outside work, I'm always studying new things, I'm always practicing my musician wannabe skills, I'm always taking care of my plants, or spending most of my spare time having quality time with my daughters.
I combine more than 25 years of experience designing for screens with business and marketing knowledge, modern no-code/AI tools and ultra detailed visual craft to ensure we go from idea to production as fast and validated as possible.

From launching a full platform to redesigning a big brand, I can work end-to-end to make your product grow the right way.

Outside work, I'm always studying new things, I'm always practicing my musician wannabe skills, I'm always taking care of my plants, or spending most of my spare time having quality time with my daughters.

WORK EXPERIENCE
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WORK EXPERIENCE
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SP BASED WORKING GLOBALLY

Accorsi.cc (2023-present)

Working as an independent, I partner with small startups, some scale-ups, and ONE or two gigantic companies to help them with branding, product and web design, or strategic design.

Fractional hands-on design lead at sustainchain.

Ai-native: working with AI since 2023 and built lots of tools, plugins, and workflows and automations using claude code, Figma, paper, framer, codex, cursor, and the terminal.

WEB3 DAO DESIGN STUDIO

Final.xyz (2023-2024)

Design co-founder of a collective of designers, devs, futurologists, product leaders, and tech leads organized as a DAO and focused on creating z own tools, games, NFT creation, collection, curation, and investment, memes, experiments, and community participation and creation.

SP BASED ALLOCATED IN NY/SF

Thoughtworks (2018-23)

Almost three years working as a lead designer for one of the biggest US Gym franchisee, implementing the design team from 1 to 5 designers, helping the account grow from 12 to 53 people (from ~$150k/mo to $1.6M/month. With the biggest outcome being 200% checkout optimization that's ~$70M/annual extra revenue.
The design system also helped speeding up the development in more than 40x considering refactoring, accessibility, and error handing hours.

I also partnered with another designer to redesign and rebuild from scratch the whole experience for the SustainChain, an AI-powered sustainability platform that connects global leaders and received many awards, including two honorable mentions by FastCo as a world changing idea through design in 2022 and 2023.

DESIGN LEAD/CO-FOUNDER

TaCombinado (2014-16)

I was invited to be the first designer and co-founder with 5% equity and a big and interesting goal, redesign the brand and the platform of the startup that was in very early stage but dreaming high with a receltly closed deal with the Facebook ads team to test a marketplace idea inside Facebook. The startup ended-up not getting there after the 2015 crisis in Brazil and I learned the worst way that having 5% of zero means zero!

DIGITAL TEAM BUILD

LEAD DIGITAL DESIGNER

FutureBrand (2012-14)

FutureBrand (2012-14)

Partnered with an strategy designer to build the digital design team. We grew from 2 to 6 designers in less than 6-months and we were responsible for two big e-commerce brand and digital redesigns, brand-guide sites for huge Nestlé brands, and the redesign of the biggest POS system interface for Cielo/Visa, a project that lasts until today and it's still being used by millions of brazilians daily.

LEADING E-COM DESIGN

LEAD DESIGNER E-COM

Carrefour (2011)

Carrefour (2011)

Led a team of four designers in the e-commerce operation. We were responsible for email campaigns, landing pages, and all the banners and promotional images for the sales campaigns. Partnerships and special launches for Samsumg, Visa, Mastercard.

TOOL STACK
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TOOL STACK
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Figma

Framer

Paper

Rive

Unicorn Studio

Affinity

Spline 3D

Claude Code

Cursor

Github

Codex

Perplexity

Ghostty

DREAM COLLABS

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DREAM COLLABS

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IDEO

Metalab

ActiveTheory

Porto Rocha

Instrument

Basement Studio

Studio Freight

Off+Brand
Immersive Garden

Studio Freight

Polar.ltda

Lusion

Vercel

Anthropic

IDEO

Metalab

ActiveTheory

Porto Rocha

Instrument

Basement Studio

Studio Freight

Off+Brand
Immersive Garden

Polar.ltda

Lusion

Vercel

Anthropic

or
BOOK A 20-MIN CALL
AVAILABLE Q2/Q3
BOOK A 20-MIN CALL
AVAILABLE Q2/Q3
BOOK A 20-MIN CALL
AVAILABLE Q2/Q3
IDEATE · ITERATE · BUILD · TEST · FAIL · FIX · LEARN · REPEAT ·
IDEATE · ITERATE · BUILD · TEST · FAIL · FIX · LEARN · REPEAT ·